A personalised, AI-powered playbook that shows you exactly how to run META and Google Ads for your business. Campaign structure, budget splits, ad copy formulas, content workflow, tracking setup, 90-day plan, weekly routine. One price. Yours forever.
Every small business running paid ads hits the same five leaks. Fixing any one of them pays for this playbook ten times over. Fixing all five is what agencies charge $3,000 a month to do.
You're spending hundreds a week and can't tell what's actually driving leads. Welcome to the 80% of small business ad accounts.
iOS 14+ and ad blockers wipe out 30-50% of your tracking data. Without Conversions API, META is optimising blind on your behalf.
Stock photos, generic headlines, and "contact us" CTAs. Your ads look like everyone else's, so they perform like everyone else's.
You can't see inside your own accounts. You don't know what a good CPL is. The moment you cancel, your leads stop. That isn't marketing, that's a rental agreement.
One lead-gen ad carrying the whole account. No awareness funnel, no retargeting, no warm-audience plays. You're only reaching people ready to buy today, and ignoring everyone else.
You pay $40 for a lead, then take 3 days to respond to them. By then they've already called your competitor. No automation, no sequence, no chance.
Every section is personalised to your business name, location, services, and budget. Every step is click-by-click. Every tool is free unless we flag it. Every section has an AI update button so it never goes stale.
An honest baseline. What platforms you're on, what's working, what's leaking, what numbers you need to track before spending a dollar.
The offer comes before the ad. AI prompts that generate 5 variants in 15 minutes, so you test winning offers, not mediocre ones.
Three-campaign funnel (Awareness / Consideration / Lead Gen). Exact budget splits, ad copy formulas, Advantage+ settings, step-by-step Pixel install.
Search, Local Services Ads, Performance Max. Keyword research with AI, negative keyword baseline, all 6 extensions, LSA application walkthrough.
Exact dollar splits across 5 channels. CPL benchmarks. Dayparting setup. The 20% scaling rule that stops you torching the learning algorithm.
Phone-camera content SOP. Canva brand kit. CapCut Reel workflow. AI copy prompts that produce 5 ad variants from one brief in 2 minutes.
Google Tag Manager + GA4 + Meta Conversions API + UTM conventions + Looker Studio dashboard. The setup that makes every other section measurable.
12 tools, ~$130/mo total. Covers copywriting, creative, automation, reviews, reporting. Replaces an agency retainer ten times over.
Week-by-week rollout. Foundation in weeks 1-2, content in weeks 3-4, first campaigns live in month 2, scale in month 3. No overwhelm.
30-minute Monday routine. Four Make.com automations (lead response, review requests, social auto-reply, weekly report). Everything runs itself.
Free tier covers 1000 ops/month. $9/mo above that.
Every section has a Check for Updates button. Press it and Claude scans the web for anything new in META, Google, or paid-ads best practice, then rewrites the section specifically for your business.
Tell us your business name, location, services, and monthly ad budget. No payment yet. Takes 90 seconds.
We build your personalised playbook overnight and email you a private link. Sections 1-2 are fully unlocked so you can see exactly what you're getting.
Pay once inside the playbook. Sections 3-10 unlock instantly. No subscription, no upsells, no follow-up sales calls. The link is the product. Bookmark it.
One payment. No subscription. Yours forever.
Get the Playbook90 seconds. No payment. We build your playbook overnight and email you a private link. Pay the $99 only if you love what you see.
We'll build your playbook overnight and email your private link within 24 hours. Check your inbox (and spam folder) tomorrow.
I cancelled my agency retainer after finishing section three. I run all our META and Google ads myself now. Best $99 I've spent on the business.
