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Free tools

Small tools, real wins.
Free for everyone.

AI-powered utilities you can use right now, no signup, no payment, no catch. Designed for small business owners who do not have an in-house team to lean on. Save them, share them, use them every time you need to.

What are you trying to work out?

See a real example before you start

Quick diagnostic input: “Crickets. We're not getting leads or customers.”

One of its first checks: “Whether the offer matches a problem someone is actively trying to solve.”

This is an excerpt from the tool's preset response, not a review of your business. Open the full example.

The diagnostic can then hand your selected problem to First Fix for the next step.

Entire Business Hub

ADHD: the Attention Directed Holding Device

Try a business-hub demo with cards, notes, a board and shortcuts. Your changes save in your browser.

More details about ADHD: the Attention Directed Holding Device

The one window you open to run the whole business.

Capture the noise, sort it in seconds, see the day on a board, and reach for every tool from one place. This is the full Hub we run PlainBlack on, opened up as a live demo you can actually play with. Make cards, take notes, pin your own shortcuts, recolour the lot. It all saves to your browser and nobody else's, so dig in.

  • Capture and one-tap triage, a drag-and-drop board, your own cards and shortcuts
  • Dark or light, five accent colours, a 60-second guided tour
  • Yours alone: it lives in your browser, never a server. Want a real one wired to your tools? Just ask
Open the Hub
Marketing Triage
Start here

Why Isn't This Working?

Describe the marketing you tried and what happened. Get a diagnosis, advice to avoid and a suggested next move.

More details about Why Isn't This Working?

Tried it. Spent on it. Nothing moved.

A free triage tool for small business owners whose marketing isn't moving the needle. Tell us what you tried, what happened, and where it's hurting. We'll point at the bit that's probably broken before you spend more money fixing the wrong thing. Drop in a URL and we'll cite your real performance numbers in the diagnosis.

  • Covers website, ads, video, social, AI, SEO, GBP, content, and email
  • Live site audit + page read when you give us a URL
  • One blunt diagnosis, the bad advice to ignore, and your next move
Run the diagnostic Free, no signup

In a PlainBlack dashboard, the Marketing check tool (Results stack) keeps every check and names the dashboard tools that fix what it finds. See the dashboards

Quick Diagnostic
Start here

Stop Guessing What to Fix First

Pick the problem that feels familiar. Get likely causes, checks and a suggested first fix.

More details about Stop Guessing What to Fix First

Pick what feels off. Get an instant read on what to look at.

Most small business owners don't need more advice. They need to know which bit is actually worth fixing. Pick the problem that fits, and we'll show you the likely causes, what we'd check first, and the best path forward. No form, no wait.

  • Covers no leads, clarity, wrong enquiries, website, brand, content, and AI
  • Instant diagnosis with causes, checks, and recommended next step
  • Hands you to the right service without a discovery call
Find the first fix Free, no signup

In a PlainBlack dashboard, the Marketing check tool (Results stack) keeps every check and names the dashboard tools that fix what it finds. See the dashboards

Homepage Audit
Free taster

Filler Score

Check a homepage for stock marketing phrases. See why each one is weak, what to write instead, and an AI reader’s takeaway.

More details about Filler Score

Is your website actually saying anything?

Paste a URL. We read the headline plus the first chunk of body text, flag the phrases every other homepage uses (skipping ones that are quoted, negated or part of a name), and say why each is weak and what to write instead. Then a stranger reads it for ten seconds and tells you what they think you actually do.

  • Catches the agency-cluster phrases buyers have read a thousand times
  • AI reads the page like a stranger and writes the one-line takeaway
  • Likely filler kept apart from words that are only worth a look
Score a homepage Free, no signup

In a PlainBlack dashboard, the Filler Score tool (Website stack) scores every page of your site, not just the homepage. See the dashboards

Agency Brief
Free

Get A Brief, Not A Quote

Answer ten sections about your business. Build a shareable brief that an agency can quote against.

More details about Get A Brief, Not A Quote

Ten sections. Ten minutes. A brief you can send to any agency.

Most small business owners email agencies a vague "can you quote us a website" and get ghosted. We made a free intake tool. Answer ten sections about your business. An AI co-pilot mirrors each answer back sharper. You walk out with a permanent brief link that any agency can quote against, including ones that aren’t us.

  • Ten sections covering business, customer, offer, bottleneck, constraint, and proof
  • Per-section AI mirror so vague answers get flagged before you send
  • Permanent shareable link. No signup, no email capture, no list
Write a brief Free, no signup

In a PlainBlack dashboard, the Brief tool (Tools stack) keeps your answers in your dashboard, ready to share. See the dashboards

Morning Coach
Free taster

Do This Today

Describe your cash situation, main frustration and next event. Get one priority with a short and a longer way to tackle it.

More details about Do This Today

The 7am card that tells you which fire to put out first.

Three quick inputs: cash situation, the thing pissing you off most, and the next material event. One brutally useful card back: the highest-impact move today, the thing to stop doing, the uncomfortable truth, and two ways to get the same job done (20 minutes or 2 hours, your call).

  • One card you can screenshot and refer back to all day
  • Brutally honest, no morning-pep-talk energy
  • Two ways to do the same job, depending on how much time you've got
Pull today's card Free, no signup

In a PlainBlack dashboard, the Do This Today tool (The business stack) starts from what your dashboard already knows about your week. See the dashboards

Exit Email
Free forever

Polite Exit

Describe what you’re ending and choose a tone. Get an exit email, a follow-up and a calendar reminder.

More details about Polite Exit

The email you’ve been putting off, written for you.

Pick what you’re ending (a client, an agency, a SaaS sub, a partnership), describe the situation, pick the tone, and get three ready-to-send artefacts back. The exit email. The follow-up for when they push back. The calendar reminder so you check the cancellation stuck.

  • Four tones: clean and firm / friendly but final / before-it-bills-me-again / nuclear-but-legally-boring
  • Three artefacts: the exit, the follow-up, the calendar reminder
  • Adjusts framing for the four relationship types so the wording fits
Write the email Free, no signup

In a PlainBlack dashboard, the Polite Exit tool (The business stack) keeps every exit you have written in one place. See the dashboards

Post-Enquiry Page
Free taster

What Happens Next

Describe your business and enquiry form. Get a thank-you page covering confirmation, timing and next steps, in Markdown or HTML.

More details about What Happens Next

The thank-you page your site is missing.

Your customer just submitted the form. Most sites give them a smiley face and nothing else. Tell us what you do and what the form’s for. We’ll draft the eight sections that should sit there: confirmation, timeline, what to prepare, urgent path, the lot. Copy-paste markdown or HTML straight into your site.

  • Eight tight sections written in second person, no fluff, no upsell
  • Both markdown and semantic HTML, no frameworks, drops into any site builder
  • Honest emergency-path section for genuinely urgent stuff
Draft the page Free, no signup

In a PlainBlack dashboard, the What Happens Next tool (Website stack) puts the section straight onto your site. See the dashboards

Local Business
Free taster

Local Trust Builder

Answer six questions about your business and proof. Get a website trust section with objection answers, a review spotlight and HTML.

More details about Local Trust Builder

The trust section your local business website is missing.

Local customers don’t compare your price. They assess your risk. Six questions about your trade, your location, and your proof. The tool builds the full trust section: a confident headline, five objections answered with proof, a review spotlight, and the CTA that converts. Ready to drop onto any site.

  • Five objection cards pulled from what customers in your trade actually fear
  • Proof placement instructions specific to what you told us you have
  • Copy-paste HTML with semantic class names, no frameworks
Build the section Free, no signup

In a PlainBlack dashboard, the Local Trust tool (Website stack) puts the section straight onto your site. See the dashboards

Booking Page
Free taster

Before You Hit Book

Describe what customers are booking. Get five lines explaining who it’s for, what’s included and what happens next.

More details about Before You Hit Book

Five lines above your booking button. All the reassurance your sales page forgot.

Your Book Now button is losing people to uncertainty, not to a competitor. They want to book. They just don’t know if it’s for them, what they get, or what happens after they click. Tell us what you do and what they’re booking. We’ll draft the five-line trust strip that goes directly above the button and answers those questions before they’re asked.

  • Who the booking is for (and who it isn’t) in one honest line
  • Three short checks: included, not included, and what happens after
  • A soft escape for the undecided so you keep the good leads
Draft the strip Free, no signup

In a PlainBlack dashboard, the Before You Hit Book tool (Website stack) puts the lines straight onto your site. See the dashboards

Lead Filter
Free taster

Contact Form Bouncer

Describe the enquiries you want to filter. Get three qualifying questions, redirect wording and an HTML block.

More details about Contact Form Bouncer

Three friendly questions in front of your contact form.

Your contact form is collecting problems, not leads. Tell us what you do and what kind of wrong-fit leads keep wasting your quoting time. The tool builds three pre-qualifying questions plus the HTML to drop into your site. Good-fit leads breeze through. Bad-fit leads get politely redirected to something useful instead of clogging the inbox.

  • Three multi-choice questions, each option scored 0-3 so you can decide who’s a fit
  • Friendly redirect microcopy for bad-fit answers (no slamming doors)
  • Copy-paste HTML block that drops into Webflow, WordPress, Squarespace, plain HTML
Build the bouncer Free, no signup

In a PlainBlack dashboard, the Contact Bouncer tool (Website stack) puts the questions straight onto your contact form. See the dashboards

Scam Defence
Free forever

Scam Checker

Paste a suspicious message. Get possible scam patterns, red flags, next steps and reporting routes.

More details about Scam Checker

If in doubt, check this out.

Paste a suspicious message, email, or DM. Get a structured assessment in seconds: what scam pattern it matches, the red flags we noticed, exactly what to do next, and the right authority to report it to in your country.

  • Recognises 10+ scam patterns including phishing, BEC, and pig butchering
  • Country-specific reporting routes for AU, NZ, US, UK
  • Emergency block if money has already left the business
Try the Scam Checker Free, no signup

In a PlainBlack dashboard, the Scam check tool (Tools stack) keeps every check, so your team can see what was flagged. See the dashboards

Strategy
Start here

The Next Move

Pick your business problems. Explore a suggested build scope, inclusions and how they fit your budget.

More details about The Next Move

Coming to us for a "website" is like going to a restaurant for "food."

Pick the problems you actually have. The Build Map shows the right shape for the build, what makes it work behind the scenes, and where your budget should go. Not a quote calculator. A scope and clarity tool.

  • Four build shapes: Front Door, Clear Offer, Growth Engine, Business System
  • Tagged inclusions: done-for-you, guided DIY, phase two
  • Budget verdict: room to grow, right fit, or stretch goal
Open The Next Move Free, no signup
AI Voice
Free taster

Customer Translator

Paste a customer enquiry. Get an AI interpretation of possible concerns and a draft reply in a generic voice.

More details about Customer Translator

What they said. What they actually meant.

Paste any real customer enquiry. AI reads between the polite hedging, spots the worry the customer didn't say out loud, and drafts a reply that addresses it. The free version on the page speaks in a generic voice. The real one is a small custom LLM trained on your business.

  • Live AI inference per enquiry, not templates, not autocomplete
  • Four cards out: said, meant, worried, reply, each with a confidence score
  • Optional custom voice training on your past replies, prices, and turns of phrase
Translate an enquiry Free, no signup

In a PlainBlack dashboard, the Customer Translator tool (Tools stack) keeps every translation beside your enquiries. See the dashboards

AI Voice
Free taster

The Voice Twin

Paste an enquiry, comment or DM. Compare replies from three demo voices and a generic default.

More details about The Voice Twin

Same enquiry. Three voices reply.

Paste a real customer enquiry, comment, or DM. Four replies appear side by side: three calibrated voices we have already trained, plus the generic GPT default for honest contrast. The version that sounds like you is the one we build.

  • Four replies per enquiry, generated live, no templates or canned responses
  • Three calibrated voices in the demo, each with its own opener, register, and signoff
  • Optional custom voice tool trained on how you actually write, your offers, and the words you'd never use
Draft replies in three voices Free, no signup

In a PlainBlack dashboard, the Voice Twin tool (Brand stack) writes replies in your own voice, trained on your business. See the dashboards

For clients

The AI inside every client dashboard

Every PlainBlack client gets their own dashboard. Inside it, AI takes the jobs that pile up: replying to reviews, turning enquiries into quotes, describing photos for your website. You stay in charge of every word and every price.

Running ads too? Read Google's AI already runs your ads. Who's checking its homework?

Google Reviews
Live

Google review replies

Every new Google review turns up with a reply already written. Read it, tweak it, post it to Google in one press.

More details about Google review replies

The job: answering every review, every time, without staring at a blank box.

The drafts are checked in code, not just asked nicely: first name only, no prices or offers, no links, and an unhappy reviewer is always invited to get in touch. A draft that breaks a rule is binned and the box is left for you.

  • New reviews read from your Google Business Profile every morning
  • Post sends your reply straight to Google
  • Pick a review to show on your website in the same step
See how it works
Quotes
Live

Quote helper

Turns an enquiry's words and photos into a ready-to-price quote, then writes the message to send with it. Every price is yours.

More details about Quote helper

The job: getting from “can you have a look?” to a tidy quote while the customer is still keen.

It reads the enquiry, fills in the job and the lines to price, and lists the questions worth asking. You set every figure. When it writes the email or text, every amount in it has to match your saved quote or it's refused.

  • Works from the enquiry and up to three photos
  • Never suggests a price
  • Switched on for your business when you're ready
Get it on your dashboard
Gallery
Live

Photo descriptions

One press writes a sentence describing a photo for your website, so screen readers and search engines know what's in it.

More details about Photo descriptions

The job: describing every photo on your site, which almost nobody gets round to.

It writes one plain sentence per photo. It never names or guesses who someone is and never mentions a price. You can change it before it's saved, and nothing on your site changes until you do.

  • Part of the Gallery on your dashboard
  • One clear sentence per photo
  • You approve it before it goes live
Get it on your dashboard
Dispatch
Coming soon

Dispatch

Answers your WhatsApp messages and the calls you can't get to. It gets the details and a photo, and only wakes you for a real emergency.

More details about Dispatch

The job: never losing after-hours work, without being on call all night.

Built for trades and anyone whose phone rings when they're on the tools. Dispatch is on its way to client dashboards. Tell us how your after-hours enquiries come in and we'll build it around that.

  • WhatsApp messages and missed calls
  • Details and photos collected for you
  • Only wakes you when it matters
Put me on the list

More tools dropping regularly.

We are building these out one by one. If you have a small-business problem you keep solving the hard way and reckon a free tool would help, drop us a note.

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