PlainBlack · residential trades

Stop buying leads. Start owning your pipeline.

A personalised 90-day system that gets HVAC, plumbing, roofing, and electrical businesses off lead aggregators and running their own job pipeline. $99 once. Yours forever.

  • Personalised to your business, your city, your services
  • Stays current with AI update buttons on every section
  • Yours to keep. No subscription. No upsells.
Get the Playbook How it works
plainblackcreative.com/your-playbook
01GBP
02LSA
03Calls
04Pixel
05Meta
06Google
07Leads
08Reviews
09Retarget
10Plan
Google Business Profile
The free foundation that drives local calls
Goal: Rank in the map pack for high-intent searches in your city.
↗ Check updates AI Live Update
Built with
META Google Make.com Claude AI
127
playbooks delivered

Within 60 days we had a consistent pipeline running on its own.

Sarah T. · Residential trades, US
Sound familiar?

You are paying for leads that never become jobs.

Agencies promise pipelines, charge thousands a month, and deliver whatever they feel like sending. Meanwhile the phone does not ring when it should and quotes go cold after one follow-up.

📉

Paying $40 a lead someone else already called

Lead aggregators sell the same lead to 3 or 4 competitors. You race to respond and still lose most of them.

Sending quotes that go cold with no follow-up

The quote goes out. No response. No system follows up. By the time you remember, they have booked someone else.

💸

Paying an agency $2,500 a month for reports, not booked jobs

Three grand a month on a marketing agency. No idea what they are actually doing. Afraid to cancel in case something happens.

What is in the playbook

Ten sections. One complete job pipeline system.

Each section is a specific part of the system you can actually build this week. No fluff. No theory. No strategy consulting.

1

Google Business Profile

Rank in the local map pack and drive calls without paying per click. The free foundation most trades owners set up wrong.

2

Local Service Ads

Google-verified leads at a fixed cost. No middleman. No shared leads. Yours alone.

3

Call Handling System

Missed calls are lost jobs. Automated callbacks, instant text replies, and a simple triage flow that recovers revenue you are currently leaving behind.

4

Meta Pixel Setup

One snippet of code that tracks every visitor and powers every retargeting campaign you will ever run. Takes 20 minutes. Works forever.

5

Meta Ads Launch

Campaign structure, audience targeting, creative brief, and budget guidance built for residential trades. Not a generic small business template.

6

Google Search Ads

High-intent keywords, negative lists, and bid strategy for trade services. Only spend money on searches that are actually looking to book.

7

Lead Follow-Up System

A simple CRM sequence that follows up every quote automatically. Most trades book the job on the second or third touch, not the first.

8

Reviews and Social Proof

The exact ask, the exact timing, and the exact follow-up sequence that doubles your review count in 30 days without asking twice.

9

Retargeting Campaigns

Bring back every visitor who did not book. Trade services have a long decision window. Retargeting is the cheapest way to close it.

10

90-Day Action Schedule

Every task in the playbook mapped to a day-by-day calendar. You know exactly what to do this week, next week, and every week after.

Always current

Every section has a live AI update button.

Platforms change. Benchmarks shift. What worked last quarter might not work today. Your playbook is built to stay current without you lifting a finger.

  • Every section has a "Check for Updates" button
  • It searches the web for recent platform changes, new benchmarks, and updated best practices
  • It rewrites any stale content in plain language, specific to your trade and location
  • No subscription required. The updates keep working as long as you have the link.
Live preview  ·  Section 05 · META Ads
META Ads Setup
Your campaign structure, targeting, and budget guidance for your area residential trades work.
AI Live Update
↗ Check for updates
Checking current META ad benchmarks for trades contractors in your area... CPL for this niche is currently $28–$41 in your region. Cost-per-click has dropped 12% since Q3. New broad audience targeting recommended over interest stacks for service businesses under $150/day.
How it works

Try it free first. Pay only if it is useful.

No risk. No upfront payment. Fill out a short form, get your personalised playbook, read it. If it is worth $99, pay inside. If not, keep it anyway.

1

Fill out the form

Takes 2 minutes. Your business, your city, your services, your biggest challenge. Nothing that is not necessary.

2

We build your playbook

Within minutes, your private playbook is emailed to you. Personalised with your business name and details. First 2 sections open, free to read.

3

Unlock the rest

If the first 2 sections are useful, pay $99 once inside the playbook to unlock the other 8. One payment. Yours to keep. AI updates forever.

Zero upfront commitment. The form is free. The preview is free. You only pay if you decide the full playbook is worth $99 after reading the first 2 sections.
Pricing

Agency-level system. DIY price.

  • Personalised to your business. Your business name, city, services, and competitors baked into every section.
  • Ten sections end-to-end. Google Business Profile, LSA, calls, Pixel, META, Google, follow-up, reviews, retargeting, 90-day plan.
  • AI refresh button forever. One click updates any section with current best practice for your trade and city.
  • Free-tool path for every step. Paid tools are clearly flagged, never required.
  • DIY walkthroughs throughout. Click-by-click. No "figure it out" moments.
  • Works on any device. Private URL, no logins, no passwords, no app to install.
  • Lifetime access. No subscription. No renewal. No "Pro tier." This is the product.
One-off · Lifetime
Agency retainer: $2,500 to $4,000/month
$99once

One-off. Yours forever. No subscription.

Get the Playbook
Delivered overnight. Preview before you pay.
FAQ

Quick answers.

How is this different from a course or PDF?
Courses are generic. PDFs go stale. This is a living document personalised to your exact business, with AI update buttons on every section that search the web for the latest benchmarks, tools, and platform changes. You will not find this anywhere else at this price.
What if I'm not technical?
The playbook is written for business owners, not marketers. Every action has a numbered step-by-step walkthrough inside an expandable panel. If you can use Gmail, you can build this system. No code. No jargon.
How long does setup take?
Most owners complete the full setup in 2 to 4 hours across a couple of evenings. Each section has a time estimate. Section 1 takes about 20 minutes. Some sections, like setting up Google ads, take longer but have detailed step-by-step panels so you are never guessing.
Is this one-time or ongoing?
One $99 payment. That is it. No monthly fees, no annual renewals, no upsells, no Pro tier. You keep the playbook forever and the AI update buttons keep working.
Is my playbook private?
Your playbook is hosted at a private, unguessable URL that is never listed, indexed, or shared with anyone other than you. No accounts, no logins, no passwords. Just a link only you have.
What's the refund policy?
You see Sections 1 and 2 free. By the time you pay, you know what you're getting. All sales are final. Access or delivery issues? Email us and we'll sort it out.
How does the AI update work exactly?
Every section has a "Check for Updates" button. Press it and the AI searches the web for the latest benchmarks, platform changes, and tool updates relevant to that section. If something has changed, it shows you what. If nothing has changed, it tells you the content is still current. The playbook never goes stale.
What if I need help?
Email us at hello@plainblackcreative.com. We respond within one business day. The playbook is designed to be self-sufficient but if something is unclear or is not working for your specific setup, we will help you work through it.
Who is PlainBlack?
PlainBlack was built by operators who got tired of watching small businesses overpay marketing agencies for underwhelming results. We sell personalised playbooks at honest prices. No retainers. No upsells. We do not even offer ongoing services. Build the system once, own it forever.

Get the Playbook.

Fill this out and we email your personalised 90-Day Job Pipeline within 24 hours. First 2 sections open, free to read. Pay inside the playbook only if you want the full system.

  • Takes under 2 minutes
  • No credit card required
  • Personalised to your exact business
  • Delivery by email within 24 hours
  • First 2 sections always free
We'll email your private playbook link within 24 hours. No calls, no spam.

Check your email within 24 hours.

Your personalised playbook is being built right now. The link will arrive at the email you provided.

Ready to own your pipeline?

The form is free. The preview is free. Pay $99 once inside the playbook only if you want the full system.

Get the Playbook

I was spending a fortune on leads that went nowhere. This gave me a system I actually own. Within 60 days we had a consistent pipeline running on its own.

Sarah T. Residential trades owner, United States
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