The Font Fiasco: How Comic Sans Can Destroy Your Logo

We’ve all seen them—the carefully designed logos of iconic brands that convey power, elegance, or trust. But what if we swapped out the sleek, professional fonts for something... less refined? Let’s say, for example, Comic Sans. (Yes, I hear the collective groan already.)

Turns out, the font you choose for your logo is just as important as the design itself. In fact, a wrong font choice can single-handedly undo all the hard work you’ve put into building a brand image. Don't believe me? Let’s break it down.

Why Text in a Logo Is More Important Than You Think

First Impressions Matter: What Your Font Says About You

The font in your logo is like the outfit your brand wears to a first meeting. Is it a sharp, tailored suit, or did it show up in pajama pants? Imagine a law firm with a logo in Comic Sans. Suddenly, you’re not thinking "competent professionals," you’re thinking, "Do they also make balloon animals at kids’ parties?"

Fonts set the tone for your brand in an instant. Sleek and modern fonts convey professionalism and innovation. Handwritten fonts give off a personal, friendly vibe. Comic Sans, however, says something entirely different: "We’re not sure if this is a joke... but it might be."

Context Is Everything: Why Your Font Needs to Match Your Message

Picture this: You walk into a high-end jewelry store. The branding is all about luxury and refinement, but the logo above the door is in Comic Sans. Do you feel like dropping $5,000 on a diamond necklace now? Or does it feel more like you’re about to buy a "Best Friends Forever" bracelet from the mall?

The right font enhances the message you're trying to send. If you’re running a business that requires trust—like a bank, a law firm, or a life insurance company—choosing the wrong font can completely undermine your credibility. There’s a reason you don’t see Comic Sans on the logo for a financial institution. You want clients to invest their money, not wonder if they’re signing up for a party supplies rental.

Let’s See It in Action: Famous Logos, Comic Sans Edition

The ‘What If?’ Scenario

You know and love the iconic logos of brands like Nike, Apple, or Coca-Cola. They convey innovation, quality, and trustworthiness. But what happens when we take those logos and swap their well-chosen fonts for... you guessed it, Comic Sans?

1. Nike’s Famous Swoosh: Just Do It... In Comic Sans? Nike’s logo is all about sleek power and motivation. The bold "JUST DO IT" tagline in a modern font inspires athletes to push their limits. Now, imagine it in Comic Sans. You’re not just doing it anymore—you’re maybe considering doing it, but first, let’s grab some ice cream and a nap.

2. Apple: Think Different, But in Comic Sans Apple’s minimalist design and clean lines are a testament to its innovative brand. Change the font to Comic Sans, though, and suddenly, it’s not the future of tech—it’s a reminder to "turn it off and back on again."

3. Coca-Cola: The Taste of Happiness, Brought to You by Comic Sans Coca-Cola’s elegant, flowing script screams tradition and joy. Swap in Comic Sans, and the message isn’t "Taste the Feeling," but more like "Taste the Comic Relief."

The Font Faux Pas: What We Can Learn

The Danger of Not Taking Fonts Seriously

When it comes to your logo, fonts aren’t just an afterthought—they’re a critical part of the message. And when you get it wrong, it’s immediately noticeable. It’s like trying to pair a tuxedo with thongs (or jandals in NZ, or flip-flops in USA). Sure, you’re still technically wearing clothes, but the look? Not quite right.

Choosing the wrong font for your brand can leave customers confused, disengaged, or worse—amused for all the wrong reasons. A font that doesn’t match the seriousness, creativity, or professionalism of your business will undermine your entire brand strategy.

Get It Right the First Time: How a Professional Can Help

I get it, choosing fonts can be overwhelming. There are so many to pick from, and Comic Sans might be the only one that feels “friendly” enough (after all, it’s basically the puppies-and-rainbows font of the digital world). But this is where a professional designer can help.

A designer knows how to pair the right font with your brand’s message, ensuring that your logo feels cohesive, confident, and—most importantly—on brand. They’ll steer you away from font disasters and help make sure your logo communicates exactly what you want it to.

The Power of Font

At the end of the day, your logo is the face of your brand, and the font you choose is the voice. Make sure that voice is saying the right things—because no one’s taking a Comic Sans brand seriously. (Except, maybe, comic book shops. But that’s a niche market.)

So, the next time you’re tempted to use a "fun" font for your logo, ask yourself: Does this reflect my brand? Or am I about to make my business look like a third-grade birthday party invitation? Because fonts matter, people—and Comic Sans is best left to, well, comics

P.S. Let’s Not Forget Papyrus...

Oh, and while we’re talking about fonts that can sabotage a perfectly good logo—Papyrus, I’m looking at you.

For reasons that remain a mystery, Papyrus keeps popping up in places it really doesn’t belong (we're looking at you, "Avatar" movie title). Sure, it feels earthy and exotic—like something you’d find on a mystical map, but unless your brand is selling ancient scrolls or artisanal soap made by a monk on a mountaintop, Papyrus is probably not your friend.

So, let’s make a pact. In the same way we avoid Comic Sans for professional logos, let’s also leave Papyrus where it belongs: in ancient Egypt or on a high school geography project. Deal?

Ian has gone off the deep end, but could this work?

Reimagining Australia’s Future: Lowering the Retirement Age and Introducing Universal Basic Income

A Bold New Vision for Australia

Imagine a country where the retirement age is lowered to 55, creating more job opportunities for younger generations and allowing older Australians to enjoy their lives while passing on their knowledge. Pair that with a Universal Basic Income (UBI) of $1,000 per week for Australians aged 30 and over, and you’ve got the recipe for a fairer, more innovative society. It may sound radical, but it’s an idea that could fundamentally reshape Australia for the better.

In this post, I’ll explain why this idea makes sense, the common objections you might hear, and how we can fund it in a way that benefits both big business and everyday Australians.

The Concept: Lower Retirement Age to 55, Paired with UBI

Let’s start with the core of the idea:

• Lower the retirement age to 55: This opens up more job opportunities for younger Australians while giving older Australians the chance to enjoy their lives, contribute through mentorship or consulting, and spend more time with their families. It helps transfer knowledge between generations, improving family dynamics and allowing grandparents to play a more active role in their grandchildren’s lives.

• Universal Basic Income (UBI) of $1,000 per week for Australians aged 30 and over: This financial support would give people the freedom to pursue their passions, create new businesses, or simply alleviate financial stress. This could lead to a surge in innovation, as people would have the security to take risks, study, or develop new ideas.

The social outcomes could be transformative, with positive effects on employment, family life, and innovation. But as with any big idea, there are arguments against it—and I’m here to address them.

The Arguments Against

As exciting as this idea is, it’s sure to face criticism. Let’s break down the most common objections and offer clear rebuttals.

1. “It’s Too Expensive to Fund”

The Argument: Critics will argue that lowering the retirement age and providing UBI is simply too costly. They’ll claim it would require either astronomical government spending or massive tax hikes.

The Rebuttal:
Yes, it’s a large financial commitment, but it’s one that will pay dividends. The cost of providing UBI for everyone aged 30 and over, based on Australia’s population, would be $811.2 billion annually. That’s a big number, but there are several ways to make this economically viable:

• Progressive Taxation: Introducing slightly higher taxes on top earners and closing corporate loopholes could generate significant revenue.

• Carbon and Automation Taxes: A carbon tax on major polluters and an automation tax on companies that replace human labor with machines could generate tens of billions annually, while also addressing other pressing challenges like climate change and job displacement.

• Healthcare and Welfare Savings: Earlier retirement could reduce healthcare costs associated with work-related stress, and UBI could reduce reliance on welfare programs, creating savings that can be redirected toward the plan.

• Economic Growth: By freeing people to pursue entrepreneurial and innovative ventures, the plan could boost economic activity, increasing tax revenue through growth in new businesses and industries.

2. “It Will Lead to a Declining Workforce and Skill Shortages”

The Argument: Opponents might claim that lowering the retirement age will shrink the workforce, especially in critical sectors, or that UBI might discourage people from working altogether.

The Rebuttal:

• Opening Up New Jobs: By retiring at 55, older workers will create job openings for younger Australians eager to enter the workforce. This will help address current unemployment or underemployment issues.

• Flexible Roles for Retirees: Those aged 55 and over will still have the opportunity to work part-time, consult, or mentor younger workers, allowing businesses to retain valuable experience while creating room for fresh talent.

• UBI Won’t Kill Work Ethic: Studies from UBI trials around the world show that when people receive financial security, they often choose to continue working, pursue education, or start businesses. People don’t just stop contributing—they contribute in more innovative and productive ways.

3. “It Sounds Like Socialism”

The Argument: Some critics may argue that this plan sounds too much like socialism, with government handouts and wealth redistribution.

The Rebuttal:
This isn’t about handouts or socialist ideals—it’s about investing in human potential. By providing financial security, we’re giving Australians the chance to innovate, grow, and contribute more meaningfully to society. It’s not socialism; it’s smart economics that invests in the future of Australia’s workforce, families, and industries.

Moreover, corporations benefit from a healthier, wealthier society. A consumer base that isn’t living paycheck to paycheck will spend more, helping businesses grow and prosper.

4. “What About Intergenerational Equity?”

The Argument: Younger Australians under 30 might feel excluded from the benefits of this plan and claim that it’s unfair.

The Rebuttal:

• Long-Term Benefits for All: While younger Australians may not immediately receive UBI, they will benefit from improved job opportunities, a stronger family structure with grandparents able to play a larger role, and the promise of receiving UBI once they turn 30.

• Healthier Society for Future Generations: By building a stronger foundation for financial stability now, younger generations will inherit a healthier, more innovative economy, giving them better opportunities down the road.

How Much Will It Cost and How Will We Pay for It?

Now let’s talk numbers. The total cost of providing UBI to Australians aged 30 and over is an estimated $811.2 billion per year. But don’t let that figure scare you. Here’s how we could fund this ambitious plan:

• Progressive Taxation: By slightly increasing taxes on the wealthiest Australians and closing corporate tax loopholes, we could generate billions in revenue.

• Carbon Tax: Implementing a carbon tax of $30-$50 per ton of CO2 could generate $15-$20 billion annually, while also addressing climate change.

• Automation Tax: As automation continues to replace jobs, taxing highly automated businesses could offset job losses while funding UBI.

• Healthcare and Welfare Savings: Early retirement and UBI could reduce strain on healthcare and welfare systems, saving billions that can be redirected into funding the program.

• Economic Growth: With more Australians free to innovate and pursue passions, the resulting economic growth could generate additional tax revenue. More businesses, more innovation, and more spending mean more money going back into the economy.

The Benefits of a New Vision for Australia

This plan isn’t just about supporting retirees or providing UBI—it’s about reimagining the future. It’s a way to create a society where people can thrive, where family structures are stronger, and where economic innovation is encouraged, not stifled.

By lowering the retirement age and providing UBI, we create:

• More jobs for younger Australians,

• Stronger family dynamics, with grandparents playing a larger role in caregiving and mentorship,

• A more innovative economy, where people can pursue passions without financial stress, and

• A healthier society, with reduced stress and financial strain on individuals and families.

It’s time for a bold new vision—one where every Australian has the chance to live comfortably, pursue their dreams, and contribute to a stronger, more vibrant society.

Building a Fairer, More Prosperous Australia

By lowering the retirement age and introducing UBI, we can build a society that benefits everyone—from businesses to families. It’s not socialism; it’s a smart investment in Australia’s future. By making sure that everyone has the opportunity to live comfortably and pursue their passions, we create a nation that is not just wealthier, but happier, healthier, and more innovative.

It’s time to think big. Let’s reimagine Australia together

The Human Touch: Why Digital Marketing Agencies Need to Focus on People, Not Just Profits

In today’s fast-paced, technology-driven world, digital marketing agencies are springing up all over the place. Many of these agencies have become obsessed with one thing: increasing revenue. It’s a mentality that, while profitable in the short term, overlooks the most critical factor in successful marketing—helping people. In the pursuit of profits, some agencies have adopted a strategy that prioritises numbers over relationships. But is this the right approach?

The Problem with Profit-Driven Strategies

Digital agencies that focus solely on revenue tend to view their clients as numbers, not people. This transactional approach breeds a mentality centered on squeezing the maximum financial return from each project rather than delivering real value. It’s easy to see why this happens: in a world dominated by metrics like click-through rates and conversion percentages, it’s tempting to reduce marketing success to a matter of dollars and cents.

But marketing is not just about increasing numbers; it’s about connection. Businesses succeed when they resonate with people, and that requires understanding not only who the target audience is, but also what motivates them. Revenue-focused agencies often miss this vital point. By emphasising short-term gains over long-term growth and customer satisfaction, they risk alienating their client base and eroding trust.

The Rise of AI in Digital Marketing

A major driver of this revenue-first mindset is the rise of artificial intelligence (AI) in digital marketing. Many agencies have embraced AI as a means to streamline processes and deliver instantaneous results. From automated content generation to predictive analytics, AI offers powerful tools for marketers looking to optimise campaigns quickly and efficiently.

However, while AI can provide valuable insights, it lacks the human intuition that comes from years of experience in the field. Digital marketing is more than an algorithm; it’s a craft that requires creativity, empathy, and a deep understanding of human behavior. AI might tell you the most efficient way to reach an audience, but it can’t replicate the kind of emotional connection that drives people to make a purchase.

Removing the Human Element: A Critical Error

At its core, marketing is about people. It's people who click the ads, subscribe to the services, and buy the products. And it's people who connect with stories, visuals, and experiences. When digital agencies prioritise algorithms over humans, they make a critical error: they forget who the real audience is.

While AI and automation can be useful tools, they should never replace the human touch. The best campaigns are those that combine the efficiency of modern technology with the insights and creativity of experienced marketers. It’s not about choosing between AI and human expertise—it’s about striking the right balance.

A Different Approach: People First

At PlainBlack Creative, we believe in focusing on people—not just profits. We refuse to see clients as revenue streams, but as partners with whom we build long-lasting relationships. PlainBlack’s mission is to help businesses grow in a way that feels authentic, sustainable, and meaningful. That means taking the time to understand each client’s unique goals, challenges, and audience—and creating tailored strategies that resonate with real people.

Instead of relying solely on AI to tell us what works, we combine data with decades of experience in the marketing industry. We know that the human element still matters, because it’s the human element that drives connection and trust. And in the world of digital marketing, trust is everything.

Ready to Put People First?

If you're tired of digital marketing agencies that focus more on revenue than relationships, it's time for a change. At PlainBlack Creative, we believe in the power of human connection and personalised strategies that deliver results beyond just numbers. Let’s work together to create campaigns that truly resonate with your audience and help your business grow authentically. Reach out today to discover how a people-first approach can make all the difference in your marketing. Let’s start a conversation that puts you and your customers at the heart of everything we do.

Is social media necessary for my business?

Simple answer: YES

There you go, end of blog post, thanks for coming, try the veal, I’m here all week.

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